Every brand starts with an idea. Every brand idea starts with a problem. Ours is simple: Societal frames for Black girls, Black non-binary people, Black femmes, and Black women are too small. Thus, we are easily & quickly flattened into qualities like sometimey, standoffish & funny acting. Robbing us of our expansive nature.

Our brand began with an Instagram post that went viral. Well, viral to us. It was a hit! Many other Black girls had similar experiences. They started asking for merch, meet ups, even group trips! Funny Acting Black Girl® : The Mischaracterized Black Girl Brand was born.

Our Creator & Founder grew up being called "funny acting" more times than she can count. Eventually she realized that she is funny acting...and she's also sometimes tired, sometimes overwhelmed, sometimes underwhelmed, sometimes hungry, sometimes ain't feel like coming and a host of other more expansive things. She was experiencing emotions that exist outside of humanity’s insufficient frame for Black girls. One thing we are clear of is that Black girls are far more than standoffish & sometimey. And...sometimes Black girls are standoffish and sometimey.

Funny Acting Black Girl® was created with a mission: to complicate and nuance the flattened & insufficient images of Black girls, Black non-binary people, Black femmes, and Black women.

In crafting our our brand strategy, we are constantly asking ourselves: What is the balance between:
1) We DGAF what society or individuals say about us and
2) we deeply care about broader societal portrayals of us?

Our desire is to demonstrate that a brand centering Black girls, Black non-binary people, Black femmes, and Black women can be both profitable & principled while providing thought-provoking & conversation-generating offerings. 

Stick with us and you’ll go places!